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COW is called gaaya (गाय) in Hindi and gau (गौ) in Sanskrit. The word gau is derived from the verb gama (गम्), which means, "To Go". Mother Earth is also called gau in Sanskrit, and the earth is the place where all the living beings reside.

Gomaye Vasate Lakshmi (गोमय वसते लक्ष्मी) - this phrase has repeatedly been used in Upanishad (उपनिषद). Apparently, it may look an unbelievable connotation. How can Lakshmi, the goddess of wealth, live in cow dung? How is cow dung relevant to creation of wealth? If analyzed deeply in terms of modern economy, it would be revealed that what our ancient rishis (ऋषि) expressed is a universal truth, irrespective of area, community or time. The cow has always been held in high esteem as cattle wealth of India.  The five products of cow (milk - दूध, curd - दही, butter/ghee - मक्ख्न/घी, cow dung - गोबर and cow urine - गोमूत्र) — the panchgavya (पञ्चगव्य), possess excellent quality of nourishment and purification of five basic elements of cosmos (earth, water, fire, air and space/ether). While her milk, curd, butter churned from curd (दही का मक्ख्न, not the modern day butter we get in market), ghee and whey (छाछ) are most meritorious and energetic nourishment for us, the dung and urine are best nutrients to keep the land live, fertile and healthy.

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